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ChatGPT: what it is and what people actually do with it
OpenAI's assistant. Per OpenAI's docs it has Chat, a Work mode for larger tasks that produce reviewable results, and Codex for developer work. This page also counts Operator. source
I have 230 sightings of ChatGPT. Its most common jobs: Sales & Marketing (66), Customer Support (33), Productivity (25).
- Vendor
- OpenAI
- Official site
- chatgpt.com
- Sightings here
- 230 cases
- Pricing
- See site for current plans.
Sales & Marketing · 66 Customer Support · 33 Productivity · 25 Research & Data · 17 Shopping · 15 Travel & Booking · 13 Software Development · 13 Email & Inbox · 10
Head to head
Cases (230)
Showing the 60 most-read.
- Win a flight refund dispute · ChatGPT · Travel & Booking
Case study takeaway: through ChatGPT, a person who had booked an IndiGo flight that had been cancelled has claimed that they were able to win a… - Draft a refund demand for an unauthorized renewal · ChatGPT · Shopping
Linked example of draft a refund demand for an unauthorized renewal. After Skillshare charged a $24 annual renewal the poster says they had not… - Rebook after a flight cancellation · ChatGPT Agent · Travel & Booking
Real-world thread: after the cancellation Someone activated ChatGPT Work mode and directed it to locate replacement flights, arrange the rental car… - Plan family vacations · ChatGPT · Home & Family
One practitioner notes that utilizes ChatGPT Deep Research to search for destinations, attractions, and trips with detailed family instructions, but… - Track subscriptions and renewals from Gmail · ChatGPT Agent · Email & Inbox
A published walkthrough shows the writer switched on Agent Mode in ChatGPT and gave it access to her Gmail. It searched the inbox for terms like… - Run a business assistant that resumes project work · OpenClaw · Personal Assistant
Documented elsewhere: the poster used a ChatGPT business account tied to OpenClaw on an old Intel MacBook they had turned into a server, after… - Plan a group weekend trip and make reservations · ChatGPT Agent · Travel & Booking
One practitioner notes that from his phone he prompted ChatGPT to use his full chat history for a long weekend with 8 friends, generate the three… - Negotiate a lower Comcast bill via chatbot · ChatGPT · Finance
Observed in the wild: doNotPay assembled a bot on the OpenAI GPT-3 API that chats with company support. An engineer typed a request to lower the… - Hotel search with a browser operator agent · ChatGPT Agent · Travel & Booking
A reviewer tested OpenAI Operator on multi-step hotel lookups with budget and date constraints, noting shallow results but real form interaction. - Find trending articles and generate LinkedIn post variations · Operator · Shopping
A published walkthrough shows in the tutorial, Operator was asked to create 10 LinkedIn post variations from eCommerce news. It searched Google for… - Fill a supermarket cart · ChatGPT Agent · Shopping
One practitioner notes that as someone was at work, groceries were added to the cart at a nearby supermarket in agent mode, ready for collection the… - Everyday errands with a browser agent · ChatGPT Agent · Shopping
A designer tested an agent on real chores such as filling a grocery cart and researching purchases, noting where it stalled. - Draft parent-teacher communications · ChatGPT · Home & Family
Linked example of draft parent-teacher communications. The teacher said they first used ChatGPT for lesson outlines, then for weekly comments, then… - Book a private chef and plan a ski holiday · ChatGPT · Travel & Booking
From the linked report, chatGPT received casual spoken instructions while Someone walked the dog. For the chef it located candidates, drafted and… - Book a flight from your phone · ChatGPT · Travel & Booking
Phone in one hand, dog in the other—Tom still got a flight reserved through ChatGPT Work. After a short personal-info quiz, payment happened inside… - Restaurant booking with an allergy note · ChatGPT Agent · Shopping
In a usability review, a browser agent researched restaurants, filled the reservation form including an allergy note, and paused for approval. - Generate a spoken daily news bulletin at home · ChatGPT · Personal Assistant
One practitioner notes that the poster Leaned on n8n to run a 6:30 a.m. workflow that asked Perplexity for factual stories from a fixed list of… - Date night planned end to end · ChatGPT Agent · Travel & Booking
A writer had an agent pick a restaurant and a movie, choose seats, and stop at payment. - Reconcile orders, draft invoices, and order laptops nightly · ChatGPT · Shopping
From the linked report, chatGPT runs nightly booked prompts that pull completed orders, compare them to CRM entries, create draft invoices in the… - Plan a family trip and pre-fill bookings · ChatGPT Agent · Travel & Booking
According to the write-up, the reporter asked ChatGPT Agent to plan a 4-day family trip to San Diego from Newark, with pool hotels and activities… - Play online math games in agent mode · ChatGPT Agent · Finance
Ben Orlin’s Math Games with Bad Drawings, played by GPT-5 agent mode in a sandboxed browser—clicks, moves, visible chain-of-thought. Far less flop… - Write a parking ticket appeal that got dismissed · ChatGPT · Productivity
Observed in the wild: the poster fed ChatGPT-4 the specifics of a $75 street-sweeping ticket, the city sewage project that had pushed parking more… - Turn receipts into CSV for bookkeeping · ChatGPT · Productivity
Observed in the wild: the poster assembled a custom GPT that reads receipt images and returns a CSV you can paste into bookkeeping software. In the… - Run an autonomous employee-like agent for company tasks · Codex · Personal Assistant
Homegrown staffer: Codex brains, ChatGPT Plus login, systemd timer, plain UNIX email for chat. Memory = long rolling window + diary + markdown wiki.… - Find and book a business lunch restaurant · ChatGPT Agent · Shopping
Community report: the tester gave a terse prompt asking for a business lunch near a Houston address. The agent ran 10 searches over 96 sources and… - Book weekly restaurants and surface daily discoveries from your data · OpenClaw · Personal Assistant
Your past ChatGPT threads, Google trail, and Instagram likes become fuel for an OpenClaw helper that reserves weekly tables, pings daily… - Book an airport hotel · ChatGPT Agent · Travel & Booking
Community report: chatGPT Agent shows up in a write-up about book an airport hotel. The linked post is the primary source for steps and outcomes. - Surging developer productivity with custom GPTs · Claude · Customer Support
In their search for the ideal generative AI solution, Paf experimented with LLAMA, Claude and GPT‑4. In addition to the wide range of use cases for… - Buy items on Amazon from a photo · ChatGPT Agent · Shopping
Case study takeaway: the builder photographed a wrapper from an item they wanted again and told ChatGPT Agent to buy a new one on Amazon. The agent… - Cancel Adobe subscription without early termination fee · ChatGPT · Media & Content
Real-world thread: the poster asked ChatGPT to handle Adobe support after both they and ChatGPT could not find a cancel button. In the chat, ChatGPT… - Book a flight end-to-end through an agent · Claude · Travel & Booking
Case study takeaway: user added the Flightclaw MCP URL to Claude, ChatGPT or Cursor afterward signed in with an email code. Asked the agent to book… - Test OpenAI's Agent on online shopping · ChatGPT Agent · Shopping
From the linked report, chatGPT Agent shows up in a write-up about test OpenAI's Agent on online shopping. The linked post is the primary source for… - Reserve a restaurant table through OpenTable · Operator · Shopping
From the linked report, yash Kumar of OpenAI asked Operator to book Beretta in San Francisco around 7 p.m. Operator opened a remote browser, went to… - Post a word to Pastebin and return the link · Operator · Shopping
Linked example of post a word to Pastebin and return the link. The poster tested OpenAI Operator on several odd browser tasks inside its own web… - Let agents phone restaurants to book tables · ChatGPT · Shopping
A published walkthrough shows jake stood up callforme.tel so agents powered by MCP (Claude, ChatGPT, etc.) can place calls. The agent dials the… - Merge builds product and business tools with OpenAI technology · ChatGPT · Sales & Marketing
Merge helps companies build connected software and AI products, from syncing customer data to enabling AI agents to take action across business… - Inside Mirakl’s agent commerce vision · ChatGPT · Customer Support
In internal documentation, Mirakl’s technical writers used ChatGPT Enterprise to dramatically accelerate the production of product… - How to manage AI investments in the agentic era · ChatGPT · Customer Support
From GPT‑4 to GPT‑5.4, the price per million tokens fell 97%. [GPT‑5.6](https://openai.com/index/gpt-5-6/) continues that progress, delivering… - How law firm Gilbert + Tobin governs and scales AI with OpenAI · ChatGPT · Sales & Marketing
ChatGPT Enterprise was introduced first to operations teams, where practical use cases could be tested in a controlled environment. CEO Sam Nickless… - How Zapier Tables and ChatGPT increased revenue by $134,000+ in a year · ChatGPT · Customer Support
Results Grow — How Zapier Tables and ChatGPT increased revenue by $134,000+ in a year 30% appts booked by Chatbot $134K+ annual revenue secured… - How Pretto streamlines mortgage processes with automation · ChatGPT · Sales & Marketing
Pretto uses Zapier to automate mortgage workflows for faster, more efficient processing. How Pretto streamlines mortgage processes with automation… - How Podium is arming 10,000+ SMBs with AI agents · ChatGPT · Customer Support
Since launching their initial agent, “Jerry,” in March 2024, Podium has deployed tens of thousands of agents for local businesses and seen 300%… - How NVIDIA scales expertise with ChatGPT Work · ChatGPT · Sales & Marketing
NVIDIA — For teams like GTM and solutions architecture, ChatGPT has become part of how work gets organized, automated, and scaled. During the… - How DNI unified data across all workflows and kickstarted agentic transformation with Glean · ChatGPT Agent · Sales & Marketing
Dni — See how Delaware Nation Industries unified data across 30+ states, built 84 AI agents, and reduced RFP response time by 92% with Glean's Work… - How Contractor Appointments books $134M in client revenue with AI-powered automation · ChatGPT · Sales & Marketing
Learn how Contractor Appointments uses AI and automation to book more jobs, boost revenue, and scale operations, without needing a full-time… - HiBob turns 2,500 GPTs into product and team growth · ChatGPT · Sales & Marketing
HiBob, an HR technology company serving more than 5,000 global customers, has made AI a core part of how the business operates. More than 90% of… - CyberAgent moves faster with ChatGPT Enterprise and Codex · ChatGPT · Sales & Marketing
CyberAgent is a Japanese internet company engaged in businesses such as internet advertising, media & IP, and gaming. Even so, it is now used across… - Australian Payments Plus moves faster with ChatGPT and Codex · ChatGPT · DevOps & Infra
AP+ teams now use ChatGPT Enterprise to summarize complex material, help draft data-driven member communications, and structure ambiguous problems.… - ATV Big Air Tour turned 3 days of work into 3 hours with ChatGPT · ChatGPT · Customer Support
ATV Big Air Tour — ChatGPT Work was the answer, empowering them to offload time-consuming tasks from marketing to merchandising, and operate well… - Negotiate bills by emailing providers to match competitors · ChatGPT Agent · Email & Inbox
Case study takeaway: in ChatGPT's Work mode with Gmail connected (or three months of statements uploaded), you paste three prompts. The first lists… - Fill out a prescription order form on a clinic site · ChatGPT Agent · Productivity
Community report: one commenter tested agent mode on a clinic’s prescription refill form. They put the medication information into the prompt, and… - Build a self-hosted bookkeeping and finance app · Claude · Finance
According to the write-up, the poster first used ChatGPT for a high-level accounting plan, then had Claude turn it into an implementation plan, and… - Bemol uses two Make-built AI agents to route collection-call feedback and flag payment replies · Make with Whisper and ChatGPT · Customer Support
Bemol's collections team used Make with Whisper AI and ChatGPT to build two AI agents. The first listens to collection calls and routes anything… - Curate a Mubi watchlist from stated criteria · ChatGPT Agent · Productivity
Real-world thread: someone gave ChatGPT Agent a set of film criteria: lesser-known movies from 2015–2025, varied countries and styles, and no… - Use Operator to book tables, compare products and fill forms · Operator · Travel & Booking
Case study takeaway: the poster says they tested ChatGPT Pro’s Operator by giving it tasks on websites such as booking tables, comparing products… - Book appointments by clicking through booking sites · ChatGPT Agent · Travel & Booking
Linked example of book appointments by clicking through booking sites. The post says to start ChatGPT agent mode from the tools or + menu, or by… - Analyze budgets and research investments from bank data · ChatGPT · Finance
One practitioner notes that the poster says they use WisePenny to pipe transaction data from their bank accounts into ChatGPT without handing over… - How the William Mattar Law Offices Streamline Workflows and Improve Settlement Outcomes with EvenUp · ChatGPT · Business & Startups
William Mattar Law Offices Streamline Workflows — See how William Mattar Law Offices transformed their practice with EvenUp—reducing friction… - Wix helps anyone create fully functional websites in minutes with GPT‑4o · ChatGPT · Customer Support
This paved the way for Wix’s latest innovation: an AI website builder, powered by ChatGPT, that lets users create an entire website just by chatting… - V7 cuts costs 78% while boosting accuracy with GPT-5.6 Luna · ChatGPT · Sales & Marketing
GPT-5.6 Luna — V7 Go is an agentic platform to build mission critical workflows, and organize buried context into memory that agents can query and…
No affiliate links here. If that ever changes, I will say so on this page. Facts checked 29 Oct 2026; vendors change things without telling me.