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Salesforce Agentforce vs Microsoft Copilot Studio vs Gemini Enterprise

The big-company agent platforms, as described by their own pages, and with the pricing models that I could actually find. Most of the cases on this site that mention them are vendor-reported, which I flag every time, like a nervous lifeguard.

	Salesforce Agentforce	Microsoft Copilot Studio	Gemini
What it is	Autonomous agents grounded in Salesforce business data, for service, sales and employee work source	A low-code platform for agents that connect to Microsoft 365, Power Platform and other channels source	Google Cloud's platform to build, scale and govern agents; access to 200+ models including Gemini and Claude source
Pricing unit	Flex Credits: $500 per 100,000 credits, per a third-party comparison source	Copilot Credits: packs of 25,000 for $200 a month, or pay as you go source	CX Agent Studio: $0.50 per chat or voice session source

Every cell links to where I read it. Facts checked 29 Oct 2026. Prices and plans change quickly; confirm on the vendor's site before you spend anything.

How to read this

These are three different pricing meters: credits, credits and sessions. Convert to your own expected volume before comparing.
Pick by where your data already lives: the platforms are built around Salesforce, Microsoft 365 and Google Cloud respectively.

What people actually did with them

Salesforce Agentforce: 227 cases here

Draft replies and promo codes for L'Oréal support advisors · Agentforce (Salesforce) · Customer Support
L'Oréal's consumer care advisors get Agentforce inside Service Cloud: it summarises each case, confirms what the consumer is asking, drafts the…
“Get your hands dirty:” Safari365’s CEO shares why execs should roll up their sleeves with Agentforce. · Agentforce · Sales & Marketing
Safari365 Marcus Brain Interview — Marcus Brain asked his team what they wanted to automate with AI agents – and boosted efficiency by 30%. Marcus…
deinePflege makes in-home healthcare more accessible with Agentforce. · Agentforce · Customer Support
Deine — Soon, Agentforce with Service Cloud will resolve an estimated 40% of cases instantly and cut costs by 86%. Digital labor resolves 40% of…
Zota’s investment in digital labor pays off with 30% YoY growth. · Agentforce · Customer Support
Zota — Agentforce is expected to increase the sales pipeline and resolve 180,000 cases annually. Zota’s investment in digital labor pays off with…

Microsoft Copilot Studio: 139 cases here

Five agents read customer order emails for Unilever · NOVA (Microsoft Foundry) · Business & Startups
Unilever built NOVA, five agents on Microsoft Foundry: four read order emails and extract the order, a fifth checks their work. Across 11 pilot…
INPEX transforms business processes with Microsoft 365 Copilot and AI agents · Copilot Studio · Business & Startups
Inpex Corporation — INPEX introduced Microsoft 365 Copilot as the hub of its AI platform and rapidly expanded its user base as adoption accelerated.…
Grupo Bimbo uses Copilot Studio · Copilot Studio · Automation
Grupo Bimbo built Audit Assist and Comatrix using Microsoft Copilot Studio, deployed via Microsoft 365 Copilot and Microsoft Teams, connecting…
From weeks to a day: Everstar on Microsoft Foundry with Claude · Claude · Research & Data
Everstar Foundry Models — Everstar built Gordian on Claude in Foundry Models, cutting nuclear permitting timelines 80–96% and completing 4–6 weeks…

Gemini: 36 cases here

Appeal a denied travel insurance claim · Gemini · Travel & Booking
Linked example of appeal a denied travel insurance claim. The poster uploaded the full travel-insurance policy PDF plus all claim correspondence to…
Research hotels and pull tax documents · Gemini · Finance
Observed in the wild: gemini shows up in a write-up about research hotels and pull tax documents. The linked post is the primary source for steps…
Handle hotel booking and directions on a business trip · Gemini · Travel & Booking
On a messy international work trip, Gemini picked a policy-compliant last-minute Heathrow layover hotel and walked someone from gate through…
AG Barr resolves 60% of tickets with AI · Gemini · Customer Support
Freshservice helps a lean IT team turn field sales and service requests into self-service wins CUSTOMER STORIES AG Barr resolves 60% of tickets with…

Visit Salesforce Agentforce · Visit Microsoft Copilot Studio · Visit Gemini

No affiliate links here. If that ever changes, I will say so on this page.