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How Windstar Cruises increased conversion 2% and contained 70% of chats with Cresta

Watch video 70% chat containment 2% conversion increase in six months Industry: Travel and Hospitality Products: AI Agent Agentic Assist Conversation Intelligence About Windstar Cruises Windstar Cruises is a small-ship cruise line known for taking guests to places larger ships can't reach, with a level of service that has built fierce loyalty among repeat travelers. See how Windstar Cruises, a luxury cruise line, contained 70% of chats and lifted conversion 2% while analyzing 100% of interactions with Cresta AI.

Agent or tool
Cresta
Topic
Customer Support
Reported on
Case study (Cresta)
Added
2026-11-11

Why it matters

Support is repetitive and time-sensitive. Agents can draft answers, look things up and handle simple requests, so people can focus on the tricky ones. It is one of 554 sightings filed under Customer Support on Agent Sightings (number 237 by interest), and one of 8 involving Cresta.

How you could try it

Here is a reusable prompt, written by us in our own words, that captures the task. Paste it into Cresta or any similar agent and adjust the details to your situation.

I want an agent to handle routine customer questions end to end, and pass anything unclear to a person. The tool in the source case was Cresta.

Saved

Tip: Start small: run it once on a low-stakes example, read what the agent did, and only then let it run on real work.

Source

Read the original first-hand account on Case study (Cresta): https://cresta.com/customers/windstar-cruises. Our summary is a paraphrase; details are in the source.

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