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Inside Send Payments' AI-first strategy

Send Payments — Led by CTO Ryk Neethling and Head of Product Eldert Bongers, the company partnered with Relevance AI to create specialized agents that deliver 24/7 customer service, automate compliance tasks, and give back 40 hours per week to their team. Led by CTO Ryk Neethling and Head of Product Eldert Bongers, the company partnered with Relevance AI to create specialized agents that deliver 24/7 customer service, automate compliance tasks, and give back 40 hours per week to their team.

Agent or tool
Relevance AI
Topic
Customer Support
Reported on
Case study (Relevance AI)
Added
2026-11-11

Why it matters

Support is repetitive and time-sensitive. Agents can draft answers, look things up and handle simple requests, so people can focus on the tricky ones. It is one of 554 sightings filed under Customer Support on Agent Sightings (number 455 by interest), and one of 6 involving Relevance AI.

How you could try it

Here is a reusable prompt, written by us in our own words, that captures the task. Paste it into Relevance AI or any similar agent and adjust the details to your situation.

I want an agent to handle routine customer questions end to end, and pass anything unclear to a person. The tool in the source case was Relevance AI.

Saved

Tip: Start small: run it once on a low-stakes example, read what the agent did, and only then let it run on real work.

Source

Read the original first-hand account on Case study (Relevance AI): https://relevanceai.com/customers/send-payments. Our summary is a paraphrase; details are in the source.

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