Sea's View on the Future of Agentic Software Development with Codex
Sea is rolling out Codex across its developer organisation, with our internal data showing 87% of users are weekly active users. We spoke with David Chen, Co-Founder of Sea and Chief Product Officer at Sea's e-commerce business, Shopee, about why the company is making this bet, how AI agents are changing how its developers work, and what AI-native software development could mean for Southeast Asia and the broader Asia Pacific region. ### David, Sea operates across some of the most dynamic markets in Southeast Asia.
- Agent or tool
- OpenAI
- Topic
- Sales & Marketing
- Reported on
- Case study (OpenAI)
- Added
- 2026-11-11
Why it matters
Sales and marketing run on research, lists and follow-ups. Agents are starting to take on that groundwork, freeing people for the conversations that actually close deals. It is one of 613 sightings filed under Sales & Marketing on Agent Sightings (number 404 by interest), and one of 25 involving OpenAI.
How you could try it
Here is a reusable prompt, written by us in our own words, that captures the task. Paste it into OpenAI or any similar agent and adjust the details to your situation.
I want an agent to do the research and drafting for this sales or marketing workflow, and stop for my approval before anything is sent. The tool in the source case was OpenAI.
Tip: Start small: run it once on a low-stakes example, read what the agent did, and only then let it run on real work.
Source
Read the original first-hand account on Case study (OpenAI): https://openai.com/index/sea-david-chen. Our summary is a paraphrase; details are in the source.
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