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Unify engineers growth by using the right model for every task

Unify used OpenAI o3, GPT‑4.1, and the Computer-Using Agent (CUA), along with continuous model benchmarking, to design a system that helps go-to-market (GTM) teams generate millions in pipeline with a fraction of the manual work, and which now generates 30% of its pipeline. Powered by OpenAI o3, it detects high-signal events from publicly available sources, like new hires or stack changes and uses multi-agent workflows to surface strategic insights. * **The research agent** helps users answer open-ended questions and generate outbound copy, like flagging if a company has recently made an expansion into a new region.

Agent or tool
OpenAI
Topic
Sales & Marketing
Reported on
Case study (OpenAI)
Added
2026-11-11

Why it matters

Sales and marketing run on research, lists and follow-ups. Agents are starting to take on that groundwork, freeing people for the conversations that actually close deals. It is one of 613 sightings filed under Sales & Marketing on Agent Sightings (number 168 by interest), and one of 25 involving OpenAI.

How you could try it

Here is a reusable prompt, written by us in our own words, that captures the task. Paste it into OpenAI or any similar agent and adjust the details to your situation.

I want an agent to do the research and drafting for this sales or marketing workflow, and stop for my approval before anything is sent. The tool in the source case was OpenAI.

Saved

Tip: Start small: run it once on a low-stakes example, read what the agent did, and only then let it run on real work.

Source

Read the original first-hand account on Case study (OpenAI): https://openai.com/index/unify. Our summary is a paraphrase; details are in the source.

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