Choco automates food distribution with AI agents
That knowledge lived in the heads of order desk reps, and we needed to encode it into inference layers that resolve ambiguity at the point of order capture." —Narbeh Mirzaei, VP Engineering With the emergence of production-ready LLMs, Choco saw an opportunity to move beyond workflow software and build AI systems capable of executing work directly.
- Agent or tool
- OpenAI
- Topic
- Sales & Marketing
- Reported on
- Case study (OpenAI)
- Added
- 2026-11-11
Why it matters
Sales and marketing run on research, lists and follow-ups. Agents are starting to take on that groundwork, freeing people for the conversations that actually close deals. It is one of 613 sightings filed under Sales & Marketing on Agent Sightings (number 503 by interest), and one of 25 involving OpenAI.
How you could try it
Here is a reusable prompt, written by us in our own words, that captures the task. Paste it into OpenAI or any similar agent and adjust the details to your situation.
I want an agent to do the research and drafting for this sales or marketing workflow, and stop for my approval before anything is sent. The tool in the source case was OpenAI.
Tip: Start small: run it once on a low-stakes example, read what the agent did, and only then let it run on real work.
Source
Read the original first-hand account on Case study (OpenAI): https://openai.com/index/choco. Our summary is a paraphrase; details are in the source.
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