Cdiscount: Azure OpenAI Service and GitHub Copilot join forces for e-commerce

With no less than 70 million products, 9 million customers, and some 14,000 sellers, the Cdiscount marketplace has been a key player in French e-commerce for over 20 years.The company's success is due to its ability to reinvent itself in line with market trends and technological opportunities. When generative AI made its spectacular entry into the digital world, Cdiscount indeed immediately understood its power and decided to infuse it fully at every level of the company.

Agent or tool: GitHub Copilot
Topic: Customer Support
Reported on: Case study (Microsoft)
Added: 2026-11-11

Why it matters

Support is repetitive and time-sensitive. Agents can draft answers, look things up and handle simple requests, so people can focus on the tricky ones. It is one of 554 sightings filed under Customer Support on Agent Sightings (number 468 by interest), and one of 47 involving GitHub Copilot.

How you could try it

Here is a reusable prompt, written by us in our own words, that captures the task. Paste it into GitHub Copilot or any similar agent and adjust the details to your situation.

I want an agent to handle routine customer questions end to end, and pass anything unclear to a person. The tool in the source case was GitHub Copilot.

Saved

Tip: Start small: run it once on a low-stakes example, read what the agent did, and only then let it run on real work.

Source

Read the original first-hand account on Case study (Microsoft): https://www.microsoft.com/en/customers/story/1785788806559352474-cdiscount-azur…. Our summary is a paraphrase; details are in the source.

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