Visma develops new code up to 50 percent faster with GitHub Copilot and Azure DevOps

Visma Visual — The company recently adopted GitHub Copilot, Microsoft Azure DevOps, and Microsoft Visual Studio. The company recently adopted GitHub Copilot, Microsoft Azure DevOps, and Microsoft Visual Studio. Soon thereafter, employees began developing new code as much as 50 percent faster, which has contributed to increased customer retention, faster time to market, and increased revenue.

Agent or tool: GitHub Copilot
Topic: Sales & Marketing
Reported on: Case study (Microsoft)
Added: 2026-11-11

Why it matters

Sales and marketing run on research, lists and follow-ups. Agents are starting to take on that groundwork, freeing people for the conversations that actually close deals. It is one of 613 sightings filed under Sales & Marketing on Agent Sightings (number 351 by interest), and one of 47 involving GitHub Copilot.

How you could try it

Here is a reusable prompt, written by us in our own words, that captures the task. Paste it into GitHub Copilot or any similar agent and adjust the details to your situation.

I want an agent to do the research and drafting for this sales or marketing workflow, and stop for my approval before anything is sent. The tool in the source case was GitHub Copilot.

Saved

Tip: Start small: run it once on a low-stakes example, read what the agent did, and only then let it run on real work.

Source

Read the original first-hand account on Case study (Microsoft): https://www.microsoft.com/en/customers/story/1774868194783832907-visma-visual-s…. Our summary is a paraphrase; details are in the source.

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