Agent Sightings Real agent use cases

The RealReal gives every consignor a VIP experience with Agentforce.

The Realreal — AI agents help reps bring more luxury goods into the circular economy. The RealReal gives every consignor a VIP experience with Agentforce. Once the item is on its way, Agentforce keeps the consignor in the loop with automatic updates from pickup to final delivery. “We're excited to integrate Agentforce so that our team can focus on building relationships and offering the very best consignor experience, while the technology expedites scheduling and shipping logistics,” said Antesberger.

Agent or tool
Agentforce
Topic
Sales & Marketing
Reported on
Case study (Salesforce)
Added
2026-11-11

Why it matters

Sales and marketing run on research, lists and follow-ups. Agents are starting to take on that groundwork, freeing people for the conversations that actually close deals. It is one of 613 sightings filed under Sales & Marketing on Agent Sightings (number 354 by interest), and one of 219 involving Agentforce.

How you could try it

Here is a reusable prompt, written by us in our own words, that captures the task. Paste it into Agentforce or any similar agent and adjust the details to your situation.

I want an agent to do the research and drafting for this sales or marketing workflow, and stop for my approval before anything is sent. The tool in the source case was Agentforce.

Saved

Tip: Start small: run it once on a low-stakes example, read what the agent did, and only then let it run on real work.

Source

Read the original first-hand account on Case study (Salesforce): https://www.salesforce.com/customer-stories/the-realreal. Our summary is a paraphrase; details are in the source.

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