McDonald’s China transforms its operations, elevates service levels with Azure AI
Mcdonalds China — Putting its initial focus on augmenting training at the company’s education center, Hamburger University, the team empowered students with AI assistants, enhanced search, and document translation. Putting its initial focus on augmenting training at the company’s education center, Hamburger University, the team empowered students with AI assistants, enhanced search, and document translation. To help employees stay at the forefront of business innovation while opening nearly 1,000 new locations per year, McDonald’s China decided to use AI to elevate all levels of customer service, quality, and operational excellence.
- Agent or tool
- Custom agent
- Topic
- Customer Support
- Reported on
- Case study (Microsoft)
- Added
- 2026-11-11
Why it matters
Support is repetitive and time-sensitive. Agents can draft answers, look things up and handle simple requests, so people can focus on the tricky ones. It is one of 554 sightings filed under Customer Support on Agent Sightings (number 449 by interest), and one of 266 involving Custom agent.
How you could try it
Here is a reusable prompt, written by us in our own words, that captures the task. Paste it into your own agent or any similar agent and adjust the details to your situation.
I want an agent to handle routine customer questions end to end, and pass anything unclear to a person.
Tip: Start small: run it once on a low-stakes example, read what the agent did, and only then let it run on real work.
Source
Read the original first-hand account on Case study (Microsoft): https://www.microsoft.com/en/customers/story/1749886282579475320-mcdonalds-chin…. Our summary is a paraphrase; details are in the source.
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