ICG cuts proposal response time by 80% with Microsoft 365 Copilot
In contrast, ICG consults with companies to build offsite industrialized construction lines.
- Agent or tool
- Copilot Studio
- Topic
- Sales & Marketing
- Reported on
- Case study (Microsoft)
- Added
- 2026-11-11
Why it matters
Sales and marketing run on research, lists and follow-ups. Agents are starting to take on that groundwork, freeing people for the conversations that actually close deals. It is one of 613 sightings filed under Sales & Marketing on Agent Sightings (number 474 by interest), and one of 116 involving Copilot Studio.
How you could try it
Here is a reusable prompt, written by us in our own words, that captures the task. Paste it into Copilot Studio or any similar agent and adjust the details to your situation.
I want an agent to do the research and drafting for this sales or marketing workflow, and stop for my approval before anything is sent. The tool in the source case was Copilot Studio.
Tip: Start small: run it once on a low-stakes example, read what the agent did, and only then let it run on real work.
Source
Read the original first-hand account on Case study (Microsoft): https://www.microsoft.com/en/customers/story/23620-icg-microsoft-365-copilot. Our summary is a paraphrase; details are in the source.
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