How Morning Brew Turned Every 'Sigh' Into an Agent

Morning Brew built three Notion Custom Agents—Nova, Cappy, and Luna—to handle CMS support, capacity planning, and PRD updates, freeing the team to focus on judgment and action. wasn’t just more pages. Emily Diamond SVP & Head of Product Why Custom Agents, why now Morning Brew didn’t start with a grand vision of AI everywhere. Since Nova launched, about 20% of inbound issues have been either “Advanced by Nova” or “Resolved by Nova”—meaning that one in five questions never turns into a full context switch or support ticket for the team at all.

Agent or tool: Notion AI
Topic: Design & Creative
Reported on: Case study (Notion)
Added: 2026-11-12

Why it matters

Creative work still needs a human eye, but agents can speed up the drafts, variations and production steps around it. It is one of 22 sightings filed under Design & Creative on Agent Sightings (number 3 by interest), and one of 14 involving Notion AI.

How you could try it

Here is a reusable prompt, written by us in our own words, that captures the task. Paste it into Notion AI or any similar agent and adjust the details to your situation.

I want an agent to take on this workflow, show its working, and wait for approval on anything that changes a system or contacts someone. The tool in the source case was Notion AI.

Saved

Tip: Start small: run it once on a low-stakes example, read what the agent did, and only then let it run on real work.

Source

Read the original first-hand account on Case study (Notion): https://notion.com/customers/morning-brew. Our summary is a paraphrase; details are in the source.

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