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HelloFresh reimagines marketing with Genie on Databricks

To fix that, HelloFresh built an internal agentic marketing platform on Databricks. As Alan Khalil, Associate Director of Data Science and Engineering for paid marketing at HelloFresh, put it: "We need to safely and quickly turn data and evidence into automated actions." Building an agentic marketing platform with Databricks To address these challenges, HelloFresh built an internal agentic marketing platform natively on Databricks. Underperforming creatives also stayed live on Meta for roughly 25 days. The result: ad testing that's now 4x faster and creative launches that happen in a single click.

Agent or tool
Databricks
Topic
Sales & Marketing
Reported on
Case study (Databricks)
Added
2026-11-11

Why it matters

Sales and marketing run on research, lists and follow-ups. Agents are starting to take on that groundwork, freeing people for the conversations that actually close deals. It is one of 613 sightings filed under Sales & Marketing on Agent Sightings (number 292 by interest), and one of 37 involving Databricks.

How you could try it

Here is a reusable prompt, written by us in our own words, that captures the task. Paste it into Databricks or any similar agent and adjust the details to your situation.

I want an agent to do the research and drafting for this sales or marketing workflow, and stop for my approval before anything is sent. The tool in the source case was Databricks.

Saved

Tip: Start small: run it once on a low-stakes example, read what the agent did, and only then let it run on real work.

Source

Read the original first-hand account on Case study (Databricks): https://databricks.com/customers/hellofresh/genie. Our summary is a paraphrase; details are in the source.

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