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Bareminerals uses Gorgias AI Agent

Bareminerals — Answering product questions 24/7 to turn hesitation into confidence. Manager of Ecommerce and Customer Service Operations, UK at bareMinerals The result Accurate shade matching cut returns, raised AOV, and taught human agents how to sell better The results: AOV is up, returns are down, and Shopping Assistant is the top-performing sales associate Within 30 days of launching Shopping Assistant, bareMinerals exceeded its goals and shows no signs of slowing down. Solution: bareMinerals launched Shopping Assistant to deliver instant, expert product recommendations 24/7, driving more conversions and reducing return rates.

Agent or tool
Gorgias AI Agent
Topic
Customer Support
Reported on
Case study (Gorgias)
Added
2026-11-12

Why it matters

Support is repetitive and time-sensitive. Agents can draft answers, look things up and handle simple requests, so people can focus on the tricky ones. It is one of 554 sightings filed under Customer Support on Agent Sightings (number 323 by interest), and one of 17 involving Gorgias AI Agent.

How you could try it

Here is a reusable prompt, written by us in our own words, that captures the task. Paste it into Gorgias AI Agent or any similar agent and adjust the details to your situation.

I want an agent to handle routine customer questions end to end, and pass anything unclear to a person. The tool in the source case was Gorgias AI Agent.

Saved

Tip: Start small: run it once on a low-stakes example, read what the agent did, and only then let it run on real work.

Source

Read the original first-hand account on Case study (Gorgias): https://gorgias.com/customers/bareminerals. Our summary is a paraphrase; details are in the source.

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