How Autodesk built an AI workforce
How Autodesk built an AI workforce In this interview, Allen Roh, Senior Marketing Manager, Growth and Activation at Autodesk, explains how his team adopted AI agents across Autodesk’s go-to-market engine.
- Agent or tool
- Relevance AI
- Topic
- Sales & Marketing
- Reported on
- Case study (Relevance AI)
- Added
- 2026-11-11
Why it matters
Sales and marketing run on research, lists and follow-ups. Agents are starting to take on that groundwork, freeing people for the conversations that actually close deals. It is one of 613 sightings filed under Sales & Marketing on Agent Sightings (number 546 by interest), and one of 6 involving Relevance AI.
How you could try it
Here is a reusable prompt, written by us in our own words, that captures the task. Paste it into Relevance AI or any similar agent and adjust the details to your situation.
I want an agent to do the research and drafting for this sales or marketing workflow, and stop for my approval before anything is sent. The tool in the source case was Relevance AI.
Tip: Start small: run it once on a low-stakes example, read what the agent did, and only then let it run on real work.
Source
Read the original first-hand account on Case study (Relevance AI): https://relevanceai.com/customers/autodesk. Our summary is a paraphrase; details are in the source.
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