The Digital Double: How Baseten Scaled Its Most-Asked Expert

Baseten turned its most-asked expert into a Custom Agent that answers 24/7. Alina, Head of Enterprise Product Marketing, built Pageview Pal—an agent that connects Baseten’s marketing calendar with PostHog analytics, delivering pageviews, traffic, and performance data every Monday at 8 a.m.

Agent or tool: Notion AI
Topic: Sales & Marketing
Reported on: Case study (Notion)
Added: 2026-11-12

Why it matters

Sales and marketing run on research, lists and follow-ups. Agents are starting to take on that groundwork, freeing people for the conversations that actually close deals. It is one of 613 sightings filed under Sales & Marketing on Agent Sightings (number 227 by interest), and one of 14 involving Notion AI.

How you could try it

Here is a reusable prompt, written by us in our own words, that captures the task. Paste it into Notion AI or any similar agent and adjust the details to your situation.

I want an agent to do the research and drafting for this sales or marketing workflow, and stop for my approval before anything is sent. The tool in the source case was Notion AI.

Saved

Tip: Start small: run it once on a low-stakes example, read what the agent did, and only then let it run on real work.

Source

Read the original first-hand account on Case study (Notion): https://notion.com/customers/baseten. Our summary is a paraphrase; details are in the source.

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