Supermetrics lets marketers manage ad campaigns from a conversation with Claude

Supermetrics builds the infrastructure behind that answer, for more than 200,000 businesses. “Dashboards are fixed: they answer the questions their designer anticipated, and nothing else,” said Mikael Thuneberg, Founder and co-CEO of Supermetrics. Supermetrics lets marketers query live ad data and adjust campaigns in Claude — 250% monthly user growth and 10-hour client reports done in 20 minutes. Layer, a 25-person Norwegian agency and Supermetrics customer, quoted a client 10 hours of billable work for one report that pulled from five different sources.

Agent or tool: Claude Code
Topic: Sales & Marketing
Reported on: Case study (Anthropic)
Added: 2026-11-11

Why it matters

Sales and marketing run on research, lists and follow-ups. Agents are starting to take on that groundwork, freeing people for the conversations that actually close deals. It is one of 613 sightings filed under Sales & Marketing on Agent Sightings (number 16 by interest), and one of 255 involving Claude Code.

How you could try it

Here is a reusable prompt, written by us in our own words, that captures the task. Paste it into Claude Code or any similar agent and adjust the details to your situation.

I want an agent to do the research and drafting for this sales or marketing workflow, and stop for my approval before anything is sent. The tool in the source case was Claude Code.

Saved

Tip: Start small: run it once on a low-stakes example, read what the agent did, and only then let it run on real work.

Source

Read the original first-hand account on Case study (Anthropic): https://claude.com/customers/supermetrics. Our summary is a paraphrase; details are in the source.

Featured in these guides

Built an AI agent? Feature your agent on Agent Sightings, free submission or a featured spot.

Browse more like this

More in Sales & Marketing · more with Claude Code · all browse pages · industry guides

Related sightings

n8n turns natural language into workflow automations with Claude · Claude Code · Sales & Marketing
Read more n8n empowers technical teams to build, orchestrate, and deploy reliable AI workflows and agents, combining the speed of a visual builder…
Zapier builds an AI-first remote culture with Claude Enterprise · Claude Code · Sales & Marketing
Key results: 89% AI adoption across all employees —highest in the company’s history 800+ AI agents deployed internally, exceeding their employee…
Vambe powers conversational commerce across Latin America with Claude · Claude Code · Sales & Marketing
Vambe boosts conversion rates 40-60% for 1,500+ businesses. It plans more carefully, sustains agentic tasks for longer, and features a 1M token…
“Get your hands dirty:” Safari365’s CEO shares why execs should roll up their sleeves with Agentforce. · Agentforce · Sales & Marketing
Safari365 Marcus Brain Interview — Marcus Brain asked his team what they wanted to automate with AI agents – and boosted efficiency by 30%. Marcus…
Book the best-priced flight and later refund it · Claude Code · Travel & Booking
A published walkthrough shows someone asked Claude Code to find the best price, and it booked the flight on its own three months ahead. Separately…
A contractor's personal Claude Code agent allegedly ran inside a secure Pentagon system for two months · Claude Code · Software Development
WIRED reports, citing sources, that an Accenture contractor connected a secure Department of Defense system to their personal Claude Code account…

← All 2754 use cases