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Spring Venture Group lifts Medicare conversions 25% with a Vapi voice agent

Spring Venture Group, which runs a 400-plus-agent Medicare operation, built a voice-AI experience on Vapi connected to its Amazon Connect phone system. The official customer story reports a 25% lift in Medicare conversions with voice AI.

Agent or tool
Vapi
Topic
Sales & Marketing
Reported on
Case study (Vapi)
Added
2026-11-14

Why it matters

Sales and marketing run on research, lists and follow-ups. Agents are starting to take on that groundwork, freeing people for the conversations that actually close deals. It is one of 613 sightings filed under Sales & Marketing on Agent Sightings (number 90 by interest), and one of 4 involving Vapi.

How you could try it

Here is a reusable prompt, written by us in our own words, that captures the task. Paste it into Vapi or any similar agent and adjust the details to your situation.

I want an agent to do the research and prep for this sales or marketing workflow and show me what it found before anything goes out. The tool in the source case was Vapi.

Saved

Tip: Start small: run it once on a low-stakes example, read what the agent did, and only then let it run on real work.

Source

Read the original first-hand account on Case study (Vapi): https://vapi.ai/customers/spring-venture-group. Our summary is a paraphrase; details are in the source.

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