SPORTFIVE frees time for creativity and client relationships with Microsoft 365 Copilot
Sportfive Global Holding — SPORTFIVE rolled out Microsoft 365 Copilot to everyone, backed by EU AI Act-aligned “AI driving licence” training, weekly office hours, a central AI hub, and an ambassador network. Embedding AI into daily research, drafts, translation, and outreach. 93% of employees hold a Copilot license and use it regularly, 88% are satisfied or very satisfied and nearly three-quarters can’t imagine working without AI. Global sports marketing agency SPORTFIVE scaled Microsoft 365 Copilot to 93% adoption, freeing teams to focus on client relationships.
- Agent or tool
- Microsoft 365 Copilot
- Topic
- Sales & Marketing
- Reported on
- Case study (Microsoft)
- Added
- 2026-11-11
Why it matters
Sales and marketing run on research, lists and follow-ups. Agents are starting to take on that groundwork, freeing people for the conversations that actually close deals. It is one of 613 sightings filed under Sales & Marketing on Agent Sightings (number 180 by interest), and one of 122 involving Microsoft 365 Copilot.
How you could try it
Here is a reusable prompt, written by us in our own words, that captures the task. Paste it into Microsoft 365 Copilot or any similar agent and adjust the details to your situation.
I want an agent to do the research and drafting for this sales or marketing workflow, and stop for my approval before anything is sent. The tool in the source case was Microsoft 365 Copilot.
Tip: Start small: run it once on a low-stakes example, read what the agent did, and only then let it run on real work.
Source
Read the original first-hand account on Case study (Microsoft): https://www.microsoft.com/en/customers/story/27129-sportfive-global-holding-mic…. Our summary is a paraphrase; details are in the source.
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