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Small business stories, powered by ChatGPT

Across industries like farming, fabrication, and food, people are using ChatGPT to do what was once out of reach faster, with less friction, and more confidence. Along with the land, she’s inheriting decades of hard-earned knowledge, including her father’s handwritten crop ledger, kept since 1971: “It’s so much data, it almost scares you away.” Rather than letting that history stay locked in notebooks, Rachael decided to turn it into something she could use day to day, digitizing it and making it searchable with ChatGPT.

Agent or tool
ChatGPT
Topic
Sales & Marketing
Reported on
Case study (OpenAI)
Added
2026-11-11

Why it matters

Sales and marketing run on research, lists and follow-ups. Agents are starting to take on that groundwork, freeing people for the conversations that actually close deals. It is one of 613 sightings filed under Sales & Marketing on Agent Sightings (number 440 by interest), and one of 145 involving ChatGPT.

How you could try it

Here is a reusable prompt, written by us in our own words, that captures the task. Paste it into ChatGPT or any similar agent and adjust the details to your situation.

I want an agent to do the research and drafting for this sales or marketing workflow, and stop for my approval before anything is sent. The tool in the source case was ChatGPT.

Saved

Tip: Start small: run it once on a low-stakes example, read what the agent did, and only then let it run on real work.

Source

Read the original first-hand account on Case study (OpenAI): https://openai.com/index/small-business-stories. Our summary is a paraphrase; details are in the source.

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