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Radisson Hotel Group brings hotel discovery into ChatGPT

Through its partnership with Accenture Song, Radisson Hotel Group is using OpenAI technology to reach guests earlier in that planning journey. The [Radisson Hotels ChatGPT plugin⁠(opens in a new window)](https://chatgpt.com/plugins/plugin_asdk_app_6a9a8d3450b88191835993047364a53b) helps travelers compare hotels and explore travel options through an interactive experience, and early results show booking conversion approximately 1.5 times that of Radisson’s organic search.

Agent or tool
ChatGPT
Topic
Sales & Marketing
Reported on
Case study (OpenAI)
Added
2026-11-11

Why it matters

Sales and marketing run on research, lists and follow-ups. Agents are starting to take on that groundwork, freeing people for the conversations that actually close deals. It is one of 613 sightings filed under Sales & Marketing on Agent Sightings (number 249 by interest), and one of 145 involving ChatGPT.

How you could try it

Here is a reusable prompt, written by us in our own words, that captures the task. Paste it into ChatGPT or any similar agent and adjust the details to your situation.

I want an agent to do the research and drafting for this sales or marketing workflow, and stop for my approval before anything is sent. The tool in the source case was ChatGPT.

Saved

Tip: Start small: run it once on a low-stakes example, read what the agent did, and only then let it run on real work.

Source

Read the original first-hand account on Case study (OpenAI): https://openai.com/index/radisson. Our summary is a paraphrase; details are in the source.

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