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How PwC trained 400 consultants on Claude Code in a single session

Pwc Qa — Partner Ussama Baggili leads legacy and mainframe modernization at PwC, where he built systemized Claude Code workflows that have spread to a firm-wide training initiative. We spoke with Baggili about why PwC puts business users on Claude Code from day one and how a single training session got 400 leaders and consultants building apps in under an hour, and what that means for the firm. Then the question become, how do we get 400 people to pace through a real training in about an hour and walk out energized?

Agent or tool
Claude Code
Topic
Sales & Marketing
Reported on
Case study (Anthropic)
Added
2026-11-11

Why it matters

Sales and marketing run on research, lists and follow-ups. Agents are starting to take on that groundwork, freeing people for the conversations that actually close deals. It is one of 613 sightings filed under Sales & Marketing on Agent Sightings (number 134 by interest), and one of 255 involving Claude Code.

How you could try it

Here is a reusable prompt, written by us in our own words, that captures the task. Paste it into Claude Code or any similar agent and adjust the details to your situation.

I want an agent to do the research and drafting for this sales or marketing workflow, and stop for my approval before anything is sent. The tool in the source case was Claude Code.

Saved

Tip: Start small: run it once on a low-stakes example, read what the agent did, and only then let it run on real work.

Source

Read the original first-hand account on Case study (Anthropic): https://claude.com/customers/pwc-qa. Our summary is a paraphrase; details are in the source.

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