Kantar employees are delivering more targeted support to clients using Microsoft 365 Copilot

Kantar — With an 85% daily use rate, Copilot is enabling employees to save between 1.8 hours and ten hours per week. With an 85% daily use rate, Copilot is enabling employees to save between 1.8 hours and ten hours per week.

Agent or tool: Microsoft 365 Copilot
Topic: Research & Data
Reported on: Case study (Microsoft)
Added: 2026-11-11

Why it matters

Research is mostly gathering, cleaning and comparing. Handing that groundwork to an agent leaves the person with the part that needs judgment: deciding what the findings mean. It is one of 201 sightings filed under Research & Data on Agent Sightings (number 106 by interest), and one of 122 involving Microsoft 365 Copilot.

How you could try it

Here is a reusable prompt, written by us in our own words, that captures the task. Paste it into Microsoft 365 Copilot or any similar agent and adjust the details to your situation.

I want an agent to take on this workflow, show its working, and wait for approval on anything that changes a system or contacts someone. The tool in the source case was Microsoft 365 Copilot.

Saved

Tip: Start small: run it once on a low-stakes example, read what the agent did, and only then let it run on real work.

Source

Read the original first-hand account on Case study (Microsoft): https://www.microsoft.com/en/customers/story/24603-kantar-microsoft-365-copilot. Our summary is a paraphrase; details are in the source.

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