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Insight Canada uses Microsoft Copilot

Insight Canada — In 2023 and 2024, Insight became an early adopter of Microsoft Copilot for Microsoft 365, and the company is expanding its use across the organization. With education and collaboration at the heart of the company’s internal journey, 93% of Insight’s Copilot users are realizing productivity gains in functions including sales, finance, and human resources.

Agent or tool
Microsoft Copilot
Topic
Sales & Marketing
Reported on
Case study (Microsoft)
Added
2026-11-11

Why it matters

Sales and marketing run on research, lists and follow-ups. Agents are starting to take on that groundwork, freeing people for the conversations that actually close deals. It is one of 613 sightings filed under Sales & Marketing on Agent Sightings (number 332 by interest), and one of 39 involving Microsoft Copilot.

How you could try it

Here is a reusable prompt, written by us in our own words, that captures the task. Paste it into Microsoft Copilot or any similar agent and adjust the details to your situation.

I want an agent to do the research and drafting for this sales or marketing workflow, and stop for my approval before anything is sent. The tool in the source case was Microsoft Copilot.

Saved

Tip: Start small: run it once on a low-stakes example, read what the agent did, and only then let it run on real work.

Source

Read the original first-hand account on Case study (Microsoft): https://www.microsoft.com/en/customers/story/1797709165933196148-insight-canada…. Our summary is a paraphrase; details are in the source.

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