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Inriver transforms product information management with agentic AI on Azure

Inriver transforms product information management, using Azure AI and agents to manage millions of changing product data points across markets. Inriver transformed its product information management (PIM) platform with Azure AI and other Microsoft solutions, adding agentic capabilities to ideate, generate, refine, and translate product content while automating workflows. Inriver solutions help securely and confidently manage evolving product data globally, with up to 50% faster workflows, 30% faster time-to-market, and 21% fewer compliance issues.

Agent or tool
Custom agent
Topic
Sales & Marketing
Reported on
Case study (Microsoft)
Added
2026-11-11

Why it matters

Sales and marketing run on research, lists and follow-ups. Agents are starting to take on that groundwork, freeing people for the conversations that actually close deals. It is one of 613 sightings filed under Sales & Marketing on Agent Sightings (number 408 by interest), and one of 266 involving Custom agent.

How you could try it

Here is a reusable prompt, written by us in our own words, that captures the task. Paste it into your own agent or any similar agent and adjust the details to your situation.

I want an agent to do the research and drafting for this sales or marketing workflow, and stop for my approval before anything is sent.

Saved

Tip: Start small: run it once on a low-stakes example, read what the agent did, and only then let it run on real work.

Source

Read the original first-hand account on Case study (Microsoft): https://www.microsoft.com/en/customers/story/26369-inriver-azure. Our summary is a paraphrase; details are in the source.

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