IBM Transformation
AskIT, an AI assistant that learns and resolves issues, turned the tides. IBM realized USD 4.5 billion in productivity gains with AI, automation, and hybrid cloud. Unlocking USD 4.5 billion+ in productivity IBM drives real change with AI, hybrid cloud, automation and consulting expertise This is a true story of internal transformation.
- Agent or tool
- Custom agent
- Topic
- Sales & Marketing
- Reported on
- Case study (IBM)
- Added
- 2026-11-11
Why it matters
Sales and marketing run on research, lists and follow-ups. Agents are starting to take on that groundwork, freeing people for the conversations that actually close deals. It is one of 613 sightings filed under Sales & Marketing on Agent Sightings (number 269 by interest), and one of 266 involving Custom agent.
How you could try it
Here is a reusable prompt, written by us in our own words, that captures the task. Paste it into your own agent or any similar agent and adjust the details to your situation.
I want an agent to do the research and drafting for this sales or marketing workflow, and stop for my approval before anything is sent.
Tip: Start small: run it once on a low-stakes example, read what the agent did, and only then let it run on real work.
Source
Read the original first-hand account on Case study (IBM): https://ibm.com/case-studies/ibm-transformation. Our summary is a paraphrase; details are in the source.
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