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How Experian Accelerates .NET Modernization Using Agentic AI

How Experian Accelerates .NET Modernization Using Agentic AI Overview Experian is a global data and technology company that helps redefine lending practices, uncover and prevent fraud, simplify healthcare, and deliver digital marketing solutions. Modernizing the application environment would be difficult because the company had applications that required refactoring, relied on manual deployment processes, and maintained custom libraries with integration dependencies on systems like ServiceNow.

Agent or tool
ServiceNow
Topic
Sales & Marketing
Reported on
Case study (AWS)
Added
2026-11-11

Why it matters

Sales and marketing run on research, lists and follow-ups. Agents are starting to take on that groundwork, freeing people for the conversations that actually close deals. It is one of 613 sightings filed under Sales & Marketing on Agent Sightings (number 284 by interest), and one of 1 involving ServiceNow.

How you could try it

Here is a reusable prompt, written by us in our own words, that captures the task. Paste it into ServiceNow or any similar agent and adjust the details to your situation.

I want an agent to do the research and drafting for this sales or marketing workflow, and stop for my approval before anything is sent. The tool in the source case was ServiceNow.

Saved

Tip: Start small: run it once on a low-stakes example, read what the agent did, and only then let it run on real work.

Source

Read the original first-hand account on Case study (AWS): https://aws.amazon.com/solutions/case-studies/experian-agenticai. Our summary is a paraphrase; details are in the source.

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