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From data to decisions: how LSEG is scaling trusted AI

“We could improve how we operate internally while helping customers use our data in the environments where they already work.” LSEG deployed ChatGPT Enterprise and OpenAI APIs across the organization, enabling thousands of employees globally within weeks. That mindset shift is profound.” —Max Grigoryev, Group Director AI, LSEG ## Results at a glance Employees reported positive feedback on the accuracy of ChatGPT for complex tasks, with clear time savings driven by faster, high-quality outputs and reduced manual effort.

Agent or tool
ChatGPT
Topic
Sales & Marketing
Reported on
Case study (OpenAI)
Added
2026-11-11

Why it matters

Sales and marketing run on research, lists and follow-ups. Agents are starting to take on that groundwork, freeing people for the conversations that actually close deals. It is one of 613 sightings filed under Sales & Marketing on Agent Sightings (number 491 by interest), and one of 145 involving ChatGPT.

How you could try it

Here is a reusable prompt, written by us in our own words, that captures the task. Paste it into ChatGPT or any similar agent and adjust the details to your situation.

I want an agent to do the research and drafting for this sales or marketing workflow, and stop for my approval before anything is sent. The tool in the source case was ChatGPT.

Saved

Tip: Start small: run it once on a low-stakes example, read what the agent did, and only then let it run on real work.

Source

Read the original first-hand account on Case study (OpenAI): https://openai.com/index/lseg. Our summary is a paraphrase; details are in the source.

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