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Dentsu drives creativity and growth for brands, supported by Microsoft Copilot

One of the big challenges dentsu clients face is demand for content on a growing number of channels, which means dentsu must keep its creativity ahead of this rapid pace of change to build experiences that resonate with its clients and drive brand engagement. With a storied 120-year history and 72,000 employees, dentsu is revered as one of the top creative media companies in the world, with a reputation for being innovation specialists as much as they are marketing and transformation experts.

Agent or tool
Microsoft Copilot
Topic
Sales & Marketing
Reported on
Case study (Microsoft)
Added
2026-11-11

Why it matters

Sales and marketing run on research, lists and follow-ups. Agents are starting to take on that groundwork, freeing people for the conversations that actually close deals. It is one of 613 sightings filed under Sales & Marketing on Agent Sightings (number 385 by interest), and one of 39 involving Microsoft Copilot.

How you could try it

Here is a reusable prompt, written by us in our own words, that captures the task. Paste it into Microsoft Copilot or any similar agent and adjust the details to your situation.

I want an agent to do the research and drafting for this sales or marketing workflow, and stop for my approval before anything is sent. The tool in the source case was Microsoft Copilot.

Saved

Tip: Start small: run it once on a low-stakes example, read what the agent did, and only then let it run on real work.

Source

Read the original first-hand account on Case study (Microsoft): https://www.microsoft.com/en/customers/story/1703526879212720249-dentsu-microso…. Our summary is a paraphrase; details are in the source.

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