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Clay generates personalized sales outreach at scale with Claude

Clay saves teams hundreds of hours on data collection. Read the case study to see how they build on the Claude Platform. Within weeks of adding Claude to their platform, Claude 3 Haiku became a top choice model for Clay customers to identify leads, enrich data, and generate highly personalized sales messaging. Matthew Quan, Clay’s enterprise growth lead, explains, “We’re automating the mundane. 80% of Sales work today is manual, laborious, data work.

Agent or tool
Claude
Topic
Sales & Marketing
Reported on
Case study (Anthropic)
Added
2026-11-11

Why it matters

Sales and marketing run on research, lists and follow-ups. Agents are starting to take on that groundwork, freeing people for the conversations that actually close deals. It is one of 613 sightings filed under Sales & Marketing on Agent Sightings (number 63 by interest), and one of 213 involving Claude.

How you could try it

Here is a reusable prompt, written by us in our own words, that captures the task. Paste it into Claude or any similar agent and adjust the details to your situation.

I want an agent to do the research and drafting for this sales or marketing workflow, and stop for my approval before anything is sent. The tool in the source case was Claude.

Saved

Tip: Start small: run it once on a low-stakes example, read what the agent did, and only then let it run on real work.

Source

Read the original first-hand account on Case study (Anthropic): https://claude.com/customers/clay. Our summary is a paraphrase; details are in the source.

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