Canibuild uses 11x as the execution layer for inbound and outbound, converting over 50% of demos
Before 11x, Canibuild lacked a consistent outbound engine and inbound leads could sit for hours or days. It implemented 11x to automate and optimize go-to-market workflows across channels, including inbound follow-up and qualification. The chief revenue operations officer called 11x the execution layer behind inbound and outbound motions, and the company now converts over 50% of demos to subscriptions.
- Agent or tool
- 11x
- Topic
- Sales & Marketing
- Reported on
- Case study (11x)
- Added
- 2026-11-14
Why it matters
Sales and marketing run on research, lists and follow-ups. Agents are starting to take on that groundwork, freeing people for the conversations that actually close deals. It is one of 613 sightings filed under Sales & Marketing on Agent Sightings (number 97 by interest), and one of 12 involving 11x.
How you could try it
Here is a reusable prompt, written by us in our own words, that captures the task. Paste it into 11x or any similar agent and adjust the details to your situation.
I want an agent to do the research and prep for this sales or marketing workflow and show me what it found before anything goes out. The tool in the source case was 11x.
Tip: Start small: run it once on a low-stakes example, read what the agent did, and only then let it run on real work.
Source
Read the original first-hand account on Case study (11x): https://11x.ai/case-study/canibuild. Our summary is a paraphrase; details are in the source.
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