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Boosting fan engagement with AI-powered insights

At the core of the solution is IBM® watsonx Orchestrate® , which begins with a pre-fight insights agent that facilitates the process, allowing UFC editors to mine insights using natural language. Through a unified conversational interface, UFC researchers can ask complex questions, analyze trends and generate tailored insights, all routed to the most suitable AI component through watsonx Orchestrate. Time to generate insights was reduced by an estimated 40%, enabling teams to redirect their focus from labor-intensive data analysis to high-impact, creative storytelling.

Agent or tool
watsonx
Topic
Sales & Marketing
Reported on
Case study (IBM)
Added
2026-11-11

Why it matters

Sales and marketing run on research, lists and follow-ups. Agents are starting to take on that groundwork, freeing people for the conversations that actually close deals. It is one of 613 sightings filed under Sales & Marketing on Agent Sightings (number 216 by interest), and one of 6 involving watsonx.

How you could try it

Here is a reusable prompt, written by us in our own words, that captures the task. Paste it into watsonx or any similar agent and adjust the details to your situation.

I want an agent to do the research and drafting for this sales or marketing workflow, and stop for my approval before anything is sent. The tool in the source case was watsonx.

Saved

Tip: Start small: run it once on a low-stakes example, read what the agent did, and only then let it run on real work.

Source

Read the original first-hand account on Case study (IBM): https://ibm.com/case-studies/ufc. Our summary is a paraphrase; details are in the source.

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