Act-On increases customer report usage by 60% via embedding ThoughtSpot Sage
Act on — Discover how Act-On, a leading marketing automation platform, leverages ThoughtSpot Embedded to boost customer engagement and strengthen its product offering. Syed Ahmed SVP Engineering, AI & Ops Act-On Impact Act-On launched ThoughtSpot Sage Embed in September 2023. Duessa Holscher Principal Product Manager Act-On Because ThoughtSpot seamlessly integrates with Snowflake , the initial deployment process, including the implementation of Act-On’s user authorization and security service, took just 30 days to complete. Within just 30 days, the company experienced over 60% higher report usage, far outpacing its old reporting.
- Agent or tool
- ThoughtSpot Sage
- Topic
- Sales & Marketing
- Reported on
- Case study (ThoughtSpot)
- Added
- 2026-11-12
Why it matters
Sales and marketing run on research, lists and follow-ups. Agents are starting to take on that groundwork, freeing people for the conversations that actually close deals. It is one of 613 sightings filed under Sales & Marketing on Agent Sightings (number 164 by interest), and one of 2 involving ThoughtSpot Sage.
How you could try it
Here is a reusable prompt, written by us in our own words, that captures the task. Paste it into ThoughtSpot Sage or any similar agent and adjust the details to your situation.
I want an agent to do the research and drafting for this sales or marketing workflow, and stop for my approval before anything is sent. The tool in the source case was ThoughtSpot Sage.
Tip: Start small: run it once on a low-stakes example, read what the agent did, and only then let it run on real work.
Source
Read the original first-hand account on Case study (ThoughtSpot): https://thoughtspot.com/resources/case-study/act-on. Our summary is a paraphrase; details are in the source.
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